two & a half gamers session #16 - 7 Ad monetisation secrets how to make more revenue

This is no BS gaming podcast 2.5 gamers session #16. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. 

Panelists: Jakub Remiar, Felix Braberg 

Youtube:  https://youtu.be/Ys7A3F7MFt4  

Agenda

00.40 Matej missing in action after beach party

02.00 Introduction

03.36 Possible EA Acquisition

06.50 Marvel Snap 

11.40 Ubisoft want Eur 60 per share

14.11 Tencent revenue growth slows

18.53 TikTok wants to release in-app games this year

23.00 Ad Monetization Secrets

24.00 All is a negotiation 

26.00End cards from ads 

29.00 X close button

32.00 Audio turning on

33.00 High placement price points

35.00 Vungle Bidder

36.30 Unity Latency 

38.24 Admob Placements

40.51 Rewarded Video icons during holidays

7 Secrets of making more money with Ad monetisation  

As an Admon person it’s your job to know as much as possible about as many networks as possible. This gives you the edge to make more ad revenue. So I learned all these things in a variety of ways. Ranging from being angry, making mistakes, and at 4 am at a conference bar. I’ll start with some general ones then network specific ones.   

Everything when it comes to ad networks is a negotiation and you can negotiate anything!   

The real first make or break moment comes when you’re able to get an AM in all the networks that you work with. Having this connection allows you to ask for all things 

Bigger networks obviously listen less 

End cards from ads  

X’s to close ads  

Audio Turning on when phone is muted 

Placement Price Points are too high  

Moving on to Network specific tips  

Vungle - If you’re using Vungle on bidder and your average eCPM in the waterfall is higher than $26 you should move to Vungle Placements  

Unity - Everyone talks about latency on the mediation side. On Unity you can also get latency if you have too many placements created on Unity that you’re not using.  

Admob - This is a deadly tip but a bit of a double edged sword. The admob algo works by ramping up data in the first 3 days to feed its algo on price points.   

Game Design for ads?  Change ad buttons every time there is a holiday (Christmas, Halloween etc).   

Please share feedback and comments - matej@lancaric.me / lancaric.me