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Minds Behind Maps
James Killick: Why Did Apple get into Maps? (And how they got there) - MBM#51
Sep 15, 2023
Guest James Killick, former employee of Apple Maps team and experienced mapping professional, discusses the motivations behind Apple's entry into the mapping industry, challenges faced in creating digital maps, the significance of OpenStreetMap, and Apple's recent announcement on spatial computing and their new mixed reality headsets, Vision Pro.
02:00:05
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Quick takeaways
- Apple entered the mapping business to display photo locations on a map and wanted more control over the user experience and data collection.
- Building Apple Maps required a significant investment in data collection and partnerships, including manually surveying subway stations for indoor maps.
Deep dives
Apple's Entry into Maps
Apple initially entered the mapping business due to their focus on photos and a desire to display photo locations on a map. With the launch of the iPhone in 2007, Apple recognized the need for a mapping application and initially used Google's map data. However, Apple wanted more control over the user experience and data collection, leading to the development of their own mapping app in 2012. The launch of Apple Maps had some significant challenges and received criticism, but Apple was determined to improve and create a compelling mapping experience.
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