2min chapter

Minds Behind Maps cover image

James Killick: Why Did Apple get into Maps? (And how they got there) - MBM#51

Minds Behind Maps

CHAPTER

Introduction

This chapter discusses the reason behind Apple's entry into the maps industry, exploring the motivations behind their decision and comparing it to their main competitor, Google Maps. The guest, James Killick, shares insights on the topic and traces the history of Apple Maps.

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