My First Million Andrew Wilkinson: The Hardest And Easiest Businesses To Start
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Nov 17, 2022 
Andrew Wilkinson, entrepreneur and co-founder of Tiny, shares his entrepreneurial journey and the challenges of transitioning from active entrepreneur to investor. He discusses the evolution of Pixel Union and its surprising success in e-commerce. Wilkinson reveals the hardest and easiest businesses to start, providing insights for aspiring entrepreneurs. He also touches on the unique position of AeroPress in the coffee market and candidly addresses deceptive practices in the investment sector, giving listeners a behind-the-scenes look at the realities of business and investment.
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Pixel Union's Journey
- Andrew Wilkinson's Pixel Union began as a side project creating Tumblr themes.
- It grew, was sold, bought back, and eventually went public as WeCommerce.
Learning from a Premature Sale
- Selling Pixel Union prematurely taught Andrew Wilkinson the importance of valuing businesses correctly.
- This led him to study Warren Buffett and value investing, bridging his operational and investor perspectives.
Buffett's See's Candies Letter
- A 1972 letter from Warren Buffett to See's Candies CEO reveals Buffett's detailed operational focus.
- Buffett gave specific advice on store design, merchandising, and marketing psychology, demonstrating his business acumen.