Masters of Scale Rapid Response: Flipping your strategy in a volatile market, w/Zillow's Susan Daimler
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Sep 22, 2022 Susan Daimler, President of Zillow, shares insights on adapting to market volatility in the real estate sector. She emphasizes the importance of a future-focused strategy, even in tough times. Daimler discusses the development of a groundbreaking Housing Super App, aimed at enhancing the real estate experience. She also highlights the balance needed between innovative thinking and teamwork, fostering a positive workplace culture, all while navigating the complexities of rising interest rates and changing buyer behavior.
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Zillow Offers
- Zillow's iBuying business, Zillow Offers, involved buying, renovating, and reselling homes.
- This volatile business proved too risky and narrow, leading to layoffs and its closure.
Focus on the Future
- Focusing on the present market can distract employees and hinder long-term strategy.
- Clearly communicate a consistent strategy to maintain productivity and reduce jarring changes for employees.
Partner for Options
- Offer customers various options, even if some are provided through partnerships.
- This approach allows businesses to cater to a broader audience without undertaking excessive risk.