Latin America’s First Billion Dollar Social Impact Unicorn

Inspired and supported by various people throughout his life, Eduardo della Maggiora made it his mission to help people do better, live better, and be better. Now, his company, Betterfly, has taken off to massive heights, becoming Latin America’s first billion-dollar social impact unicorn. 

Eduardo was just 15 when his father suffered a heart attack that left him nearly immobile and in very poor health. His father died three years later when Eduardo was 18 years old. Like many Latin American families, Eduardo endured the struggles of losing a loved one without life insurance coverage. This was the first seed planted towards Betterfly.

Decades later, after working in finance for a long time, Eduardo volunteered in Africa. While there, he faced the reality of childhood malnutrition — a preventable disease that takes the lives of millions of children. 

Around the same time, Eduardo began training for Ironman triathlons. He began losing pounds of weight, and an idea crossed his mind. He thought, “What if I could convert the pounds I lost exercising into pounds of food for these kids I worked with in Africa? What if we could convert the calories of exercise into calories of food? And what if we could use technology to combine the power of giving back with helping people to live their best lives?" Thus, Betterfly was born. 

For just four dollars per month — comparable to a Netflix or Spotify subscription — employees and individuals can live healthier lives while giving back to those in need. Betterfly’s full-stack platform helps people generate healthy habits, gain life insurance coverage, and make an impact on their communities and our planet. 

In this episode of the FutureWork Playbook, Eduardo joins host Natalie Pierce to talk about his journey to founding Betterfly. Eduardo shares stories about the inspiration behind the platform, how real people’s lives have changed through Betterfly, and how it’s generating positive impacts across the globe. 

💡 Featured Guest 💡

Name: Eduardo della Maggiora

What he does: Eduardo is the CEO and Founder of Betterfly. This benefits program enables employees to build healthy habits and companies to get credit for social impact. Prior to Betterfly, Eduardo founded Tyndall Group and PIC Parks, was the CEO of the Pan-American Games, and was Vice President of M&A at J.P. Morgan for 10 years. Among many achievements, Eduardo has been recognized as one of Chile’s 100 Young Leaders, was the EY Chile Entrepreneur Of The Year™ in 2022, and is a 2x World Champion runner-up in the Ironman 70.3 World Championships in his category in 2016 and 2017. 

Organization: Betterfly

Connect: LinkedIn

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