The Third Sight: Data Analytics
Unlock the power of Data: Transforming conversations into valuable insights
Oct 19, 2023
Preet, Analytics leader at Concentrix + Webhelp, discusses the role of analytics in understanding customer conversations. Topics include C2i analytics solution, data trustworthiness, post-COVID consumer behavior, integrating data ecosystems, and opportunities in analytics and AI.
20:37
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Quick takeaways
- Data analytics transforms consumer conversations into actionable insights, aiding in brand monitoring and competitive analysis.
- The C2i framework converts scattered data into valuable insights by integrating technical expertise and business-driven taxonomies.
Deep dives
Importance of Data-Driven Approaches in Decision-Making
Data-driven approaches are essential for companies to capture various consumer interactions across different channels, translating them into actionable insights. This strategy enables firms not only to monitor their own brand activities but also to stay informed about industry trends and competitor actions. However, despite the benefits, many companies face challenges in adopting data-oriented approaches due to the complexities associated with data volume, variety, velocity, and veracity.
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