Becoming Data-Driven: Challenges and Solutions

This chapter explores the obstacles companies face in the journey to becoming data-driven, addressing issues like data volume, variety, velocity, and veracity. It introduces the C2i framework, emphasizing the conversation to insights strategy and the importance of data trustworthiness in creating actionable models. The discussion highlights applications in retail and banking, focusing on customer insights, brand equity, reputation management, and content evaluation within the framework.