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Justin's Transition to Solopreneurship
- Justin Welsh started writing on LinkedIn as he was leaving his executive tech role due to burnout.
- Within two and a half years, he built a solo business with six different revenue streams.
Treat LinkedIn as Social Media
- Treat LinkedIn as a social platform rather than just a professional resume site.
- Writing unique creator-style content without ads helped Justin grow rapidly and build presence.
Pivot Content Based on Audience
- Start by documenting what you know and evolve based on audience feedback.
- Pivot your content topics according to what your audience asks for, like from SaaS sales to social media to solopreneurship.