Paul Furiga is president and chief storyteller of WordWrite, the Pittsburgh region’s largest independent public relations agency. Paul’s book, “Finding Your Capital S Story,” talks about the importance of storytelling in business. Before his PR career, Paul spent two decades as a journalist, covering Congress, the White House and four presidential nominating conventions. He was also an aide to U.S. Sen. Paul Simon of Illinois and issues director for Simon’s 1988 presidential run.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

66. "Finding your Capital S Story" with Paul Furiga, president and chief storyteller of WordWrite