In Ep. 139 of Earned, Conor sits down with Jenna Habayeb, CMO of trendy, washable rug brand Ruggable. To start, Jenna unpacks how she transitioned from a career in the beauty industry with Ipsy to the innovative world of home decor at Ruggable. We discuss the complexities and differences when it comes to marketing home decor compared to beauty products, including the role of creators and the logistical challenges of photo shoots. Jenna then emphasizes the importance of blending performance marketing with brand building, and shares her favorite strategies for driving community engagement and growth through PR, social media, influencers, and experiential marketing Next, we explore Ruggable's strategic collaborations with popular brands like Bridgerton and Pantone, and hear how the company swiftly responds to cultural trends (like launching products inspired by Beyonce's album release). To close the show, Jenna shares her take on the evolving role of a CMO, highlighting the importance of a full-funnel marketing approach, diversification of channels, and potential retail expansions.

In this episode, you will learn:

Why blending performance marketing with brand building is vital to Ruggable’s success
The importance of agility in modern marketing and adapting to current trends
How product satisfaction, unique value, and retail expansion helps Ruggable maintain its customer base

Resources:

Ruggable - https://ruggable.com/

Connect with the Guest:

Jenna’s LinkedIn - https://linkedin.com/in/jennahabayeb/

Connect with Conor Begley & CreatorIQ:

Conor’s LinkedIn - @conormbegley
CreatorIQ's LinkedIn - @creatoriq

CreatorIQ YouTube - @CreatorIQOfficial
CreatorIQ Instagram - @creatoriq
CreatorIQ TikTok - @creator.iq
CreatorIQ Twitter - @CreatorIQ

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