Eat Blog Talk 704: Maximize Your Reach - Sponsored Posts, Media Appearances & Putting Yourself Out There With Jackie Thesing
In episode 704, Jackie Thesing shares how food bloggers can go beyond their blogs by pursuing sponsored posts, media appearances, and other visibility opportunities to grow their brand.
Jackie Thesing left her corporate job in 2017 to stay home full time with her daughter. Since then, she has welcomed two more children and started her dessert blog, Sweet Girl Treats! She launched the blog as a way to find something for herself outside of motherhood, and it has turned into SO much more.
In this episode, you'll learn actionable tips for landing brand sponsorships, making media connections, and confidently putting yourself out there, even when it feels scary.
Key points discussed include:
- Start with a media kit: Create a simple one-pager to showcase your blog, offerings, and photography—it's the first step to pitching brands professionally.
- Pitch brands you genuinely use: Authenticity matters, so look in your pantry or at your favorite products to find meaningful partnership opportunities.
- Explore different types of brand collaborations: From recipe development to UGC and sponsored posts, there are many ways to work with companies.
- Be bold and follow up: Don't be afraid to message brands on social or follow up multiple times—persistence pays off.
- Media appearances build credibility: Local TV shows are often looking for fresh content—reach out and offer to share your expertise.
- Interviews and articles expand your reach: Podcasts, online magazines, and lifestyle publications offer valuable backlinks and visibility.
- Imposter syndrome is normal—but push through: You know your stuff, and you have something valuable to offer.
- Your work has value—charge accordingly: Follower count isn't everything; your content is worthy of fair compensation.
Guest Details
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