In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024.

Even if they are not in the US.

They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM.

The election will have an impact on advertising budgets and strategies.

Tune in to learn more about the connection between politics and marketing. 🎧

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Follow Yoann and Jake on Linkedin:

🔔 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠

🔔 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠

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