Negotiate Anything How to Stay Grounded When Anxiety Comes Out of Nowhere
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Dec 8, 2025 Randy Ford, a freelance writer and storytelling strategist, explores how to tailor narratives for impact. He shares insights on the storytelling triangle — storyteller, story, and audience — emphasizing the importance of adapting stories to engage listeners. Randy discusses the power of transparent storytelling to foster understanding and persuasion. The duo also covers techniques like the rule of threes for memorable messaging and stresses preparation over improvisation for effective communication in high-pressure situations.
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The Storytelling Triangle
- The storytelling triangle separates the storyteller, the story, and the audience to clarify control and perspective.
- Randy Ford says you control your message but not the audience, so tailor stories to audience context.
Two Triangles In Dialogue
- Conversations are two triangles interacting: each person is storyteller and audience to the other.
- Randy Ford highlights that mutual perspective-taking reframes conflict and negotiation dynamics.
Edit Your Story, Not Just Tell It
- People confuse their story with objective truth and over-share details that dilute impact.
- Randy Ford warns to self-edit so core truths remain memorable and persuasive.