John Golden, the Chief Strategist and Marketing Officer at Pipeliner CRM. Discover why brutal honesty about your strengths and weaknesses can revolutionize your business approach. Learn why the best salespeople don't always transition into the best sales managers and how to identify your ideal target customer. John shares invaluable insights on calculating customer acquisition costs, leveraging CRM tools like Pipeliner CRM, and ensuring your entire team aligns with your sales strategy.
Plus, find out why lifetime customer value matters and how to avoid hidden costs in your business. This episode is packed with actionable advice to help your business thrive! 📈🔥