Stop Chasing Clients: How to Get Found by Your Ideal Therapy Clients

If you’re a counsellor, you probably didn’t train to become a marketer or to feel like you’re in some sort of marketing talent show, trying to prove yourself to everyone.

The whole idea of “attracting clients” can feel… off. Like you’re tap dancing for attention, competing with other counsellors, and constantly performing.

But here’s the good news: you don’t have to.

Today, I’m sharing a small but powerful mindset shift that can make marketing feel easier and more aligned with your values. No convincing, no manipulation, no performance.

Let’s talk about shifting from attracting clients to simply getting found by the people who already need you.

What We’ll Cover:

💛 Why “attracting clients” feels so uncomfortable for therapists

💛 The common fears around visibility and marketing

💛 The subtle manipulation in traditional marketing and why it doesn’t sit well

💛 How shifting to getting found by therapy clients changes everything

💛 Real-life examples to help you feel the difference

💛 Simple, practical ways to start getting found without feeling salesy or pushy

💛 Why blogging is a perfect fit for therapists wanting to build trust and visibility

Key Takeaways:

✅ You’re already enough, you don’t have to prove or perform

✅ Getting found is about trust, not tactics

✅ Visibility fear is real, but you can show up in a way that feels safe and authentic

✅ Marketing doesn’t have to be manipulative; it can be a gentle, human way to serve and connect

Connect with Me:

If this episode sparked something for you, I’d love to hear about it!

Send me a DM on Instagram @growyourprivatepractice or email me at jane@janetravis.co.uk.

If you’re ready to start getting found but not sure how, reach out. I’m here to help.

And if you'd like to checkout my free and paid resources, take a look at my Start Here page

Listen & Subscribe:

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