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Episode #071 - How can Amazon's path to purchase insights impact advertising strategies? Understanding customer behavior is pivotal for success, and in this episode, Justin and Austin break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehending multi-step conversion paths but elevates the value of Amazon's multi-touch attribution model.
A preview of their conversation:
Connect with Justin on LinkedIn
Connect with Austin on LinkedIn
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