#27: Great Marketing Starts with Great Leadership
This is the first in a 3-episode arc all about Leadership, Staffing, and Management -- three areas that I believe have a greater impact on your bottom line than any other promotion and initiative you could put in place. Why? Because your PEOPLE are what brings your business to life. Your PEOPLE are the ones responsible for communicating your vision and executing it night after night, dish after dish. In this first episode I'm going to show you why Leadership is so important and why it has everything to do with Marketing.
ASSIGNMENT
- Write down your MISSION and your FOUR CORE VALUES.
CONTINUING EDUCATION:
