

230. Eileen Wixted, Wixted & Company, on Crisis and Empathy
This week on The PR Podcast, we’re joined by Eileen Wixted, a nationally recognized crisis communications strategist and the founder of Wixted & Company.
Eileen started her career as an Emmy-winning broadcast journalist before moving into corporate communications, where she built a reputation for guiding leaders through some of the most high-stakes situations imaginable—from nuclear energy and health care to financial services and agriculture.
In this conversation, Eileen shares the lessons she’s learned from decades in the field: why leaders should own their bad news, how empathy and kindness can actually strengthen a crisis response, and what it really takes to prepare organizations for their toughest moments.
If you’ve ever wondered what separates those who crumble under pressure from those who rise to the occasion, this episode is packed with insights you won’t want to miss.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Wixted & Company: website - https://www.thinkwixted.com/Facebook - https://www.facebook.com/WixtedCo/LinkedIn - https://www.linkedin.com/company/wixted-&-company/Eileen Wixted: LinkedIn - https://www.linkedin.com/in/eileen-wixted-97b4796/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?