The GaryVee Audio Experience How to Think about “AND” vs “OR”
Mar 18, 2021
Explore the power of 'and' over 'or' in decision-making. Learn why combining strategies like TV ads with Facebook ads can elevate success. Discover the importance of balancing quantity and quality in content creation while considering your impact on society. Embrace ambition by pursuing multiple interests without sacrificing quality. Finally, delve into the benefits of taking risks in your 30s and embracing a flexible approach to both creative and business ventures.
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Social Media's Impact on Brand Building
- Brand building now happens in the lower and middle funnel through social media content.
- Traditional methods like TV commercials are less effective outside of major events like the Superbowl.
The "And" Mindset
- Embrace the "and" mindset, not "or."
- Pursue multiple strategies simultaneously instead of choosing between them.
Quantity and Quality
- Prioritize quantity and quality in content creation.
- Don't overthink quality; let the market decide.