Beyond The Speech #15. Drew Birnie: What It’s Like Producing a Podcast with 100 Million Views (and Zero Fs Given)
Apr 24, 2025
Drew Birnie, a producer for Mark Manson and neuroscience master's holder, shares insights from over a decade of collaboration. He discusses the lessons learned from podcasting, embracing failure, and the humorous tales behind iconic book designs. Drew highlights the balance of creativity and technology in podcast production, as well as the importance of audience feedback. He also opens up about improving personal well-being and the power of genuine relationships that shape personal and professional growth.
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First Meeting at Wedding
- Drew met Mark Manson only once in the first seven years working together.
- This meeting was at Mark's wedding in Brazil, making their relationship unique and mostly remote.
Seek Quality Feedback
- Prioritize feedback from sincere emails rather than comment sections or social media.
- Use friction to ensure thoughtful engagement and filter out noise and negative comments.
Prioritize Quality Over Quantity
- Focus on quality over quantity when producing content; cut back on frequency if needed.
- Leverage new tools like AI to overcome bandwidth and improve creative output.