The Nathan Barry Show How to Launch a $5,000 Course That Actually Sells (Live Coaching) | 046
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Sep 26, 2024 In this discussion, Sean Sweeney, a real estate expert who has developed over 700 apartment units worth $200 million, shares his journey transitioning from real estate to creating impactful online courses. He dives into effective strategies for pricing and positioning a high-ticket course, emphasizing the value of audience engagement through email marketing. Sean outlines a compelling 30-day launch plan that builds urgency and highlights how to structure a course to meet learner needs while maximizing perceived value. It's a goldmine for aspiring course creators!
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Life-Changing Events
- Sean Sweeney's life changed drastically in 2016, prompting him to pursue real estate development.
- He built over 700 apartment units worth $200 million after opening his own real estate development company.
The 90-9-1 Rule
- Content creation offers a significant opportunity to stand out due to the small number of creators.
- Nathan Barry introduces the 90-9-1 rule, highlighting the increasing rarity of content creators versus consumers.
Course Pricing Strategy
- When pricing a course, consider the potential value provided to students, not just the cost of similar courses.
- Frame the course price relative to high-value alternatives, like personal consulting, to make it seem more affordable.