Eat Blog Talk 777: The Framework That Helped Build a 7-Figure Brand (And Can Work for You, Too) with Lindsay Pinchuk
Megan chats with Lindsay Pinchuk about simplifying your marketing through her SWEEP framework so you can finally stay consistent without burning out.
Lindsay is an award-winning entrepreneur, consultant, and small business mentor who's among the less than 1% of female founders to successfully lead her company through an acquisition. She built her first company, Bump Club and Beyond, from just $500 into a 7-figure brand with partnerships that included Target, Nordstrom, Huggies, and Unilever, reaching over 3 million people every month before selling the business to a large agency holding company. Today, Lindsay is the founder of Dear FoundHer..., a top 0.5% podcast and community supporting women business owners over 40. Through her podcast, newsletter, mentorship program, and her signature SWEEP framework, she helps entrepreneurs simplify their marketing, grow their businesses, and build long-term success.
She built a seven figure business without an ad budget, and the strategy behind it is surprisingly simple. In this episode she breaks down SWEEP, the system she created to help entrepreneurs amplify content through social media, their website, email, events and partnerships. You will hear why repurposing is non-negotiable, why consistency beats complexity, and how food bloggers can use SWEEP to grow without feeling like they have to be everywhere at once.
Key points discussed include:
Consistency drives everything and most creators struggle because they overcomplicate their marketing.
Repurposing is a power move and one blog post can fuel days of content across multiple platforms.
Social media is free awareness so choose two platforms you can commit to and post intentionally.
Email is your conversion engine and it will always outperform social media for clicks and sales.
Events accelerate trust whether in person or virtual, because your audience gets direct access to you.
Partnerships expand your reach by borrowing other people's audiences and creating mutual value.
Publicity builds authority and podcast guesting is one of the fastest, most overlooked ways to grow.
A simple process wins so map out your sweep for each blog post and repeat it every time.
Connect with Lindsay Pinchuk