Is Old School Networking Coming Back? In These Uncertain Times, Community is Our Unlikely Hero

Moments of chaos are moments of opportunity. That is your marketing mantra heading into 2024. 

In this conversation, Devin and Margaret cut through the chaos that is the present-day marketing landscape to offer marketing leaders a bit of clarity. The key to your company’s strategic growth may not be as complicated as you think. It isn’t another tool in your tech stack, there’s no AI hack, and it’s not something you can gather pixel data on.

Are you ready for this? The answer is… your network. It’s your community and like-minded human beings who may be interested in your brand or product.

Especially in the rat race atmosphere of the VC-backed B2B startup, pressure to achieve meteoric growth at all costs blinds marketers, founders, and the rest of the c-suite to sane, sustainable goals—solutions to growth that don’t require endless budget and a dizzying mix of marketing channels paving the halls of your sales funnel. Lazy girl marketing, if you will.

Jump into the conversation:

(03:00) Why We’re Talking About Community

(13:00) Referral Partnerships for the Win

(24:00) VC’s Missed Opportunity

(36:00) Time to Experiment

(42:00) Stop Measuring by Channel

If you’re ready to take a breather, get back to basics, and create your own job security, tune in to this episode for some real talk and reassurance.

Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/