Ep. 17 - Brandon Jones of Embrace the Funk

This week the show is back in Nashville with our guest Brandon Jones of Embrace the Funk. 

Jones is one of the more thoughtful brewers in the country. Maybe this is because he spent years working in newsrooms as a journalist. He has an ability to look at all angles of something, in this case beer, along with a clear and easy way of sharing information. That's just two of the reasons he is so respected as a wild and sour beer maker in the United States and beyond. 

In this interview, recorded at the Yazoo Brewing Company on New Year's Day, he gets into what it means to be a sour beer, the education that goes into helping customers better understand and appreciate the style, and even changing the perception of what it can be. 

Jones also talks about the upcoming Funk Fest, a gathering that he created that brings together some of the best brewers in the country for an intimate afternoon to try some of the best spontaneous and, well, funky beers available. 

He even invited Beer Edge to work on the educational content that will be presented that day. So mark your calendars for Saturday, May 2nd in Nashville for Funk Fest. Tickets will go fast, so claim yours today. 

As the conversation started, host John Holl wanted to try and understand the world of sour beers a little more, so he posed the question to Jones, a proper newsman, on how words and descriptions can steer us towards a deeper appreciation. 

Here’s the conversation.