Modern Musician Podcast #289 - Matt Ford: The Entrepreneurial Playbook for the Modern Music Industry
Jun 3, 2025
Matthias Ford, Founder and CEO of Prism.fm, dives into the evolving landscape of the live music industry. He emphasizes why artists must reclaim control of their data and promotion efforts. The conversation explores the impact of the pandemic on our desire for in-person experiences and the future of live events in the digital age. Ford also discusses the role of AI, Neuralink, and the metaverse, pondering their implications for genuine human connection. It's a thought-provoking look at balancing technology with artistry.
AI Snips
Chapters
Transcript
Episode notes
From Promoter to Platform Creator
- Matthias Ford shared how starting as a promoter in Austin shaped Prism.fm's creation.
- He used spreadsheets to manage finances before building a tool that streamlined event operations.
Live Music's Changing Revenue Role
- Live music's role shifted: recorded music used to cash in, now tours do.
- Social media can boost tours but doesn't guarantee ticket sales or venue draw.
Ask for Ticket Buyer Data
- Artists should ask promoters for ticket buyer data to follow up and build their audience.
- Taking ownership of ticket buyer contacts helps artists reclaim control over their fanbase.