Amit Sagiv and Vova Tsukur, Co-Heads of Wix Payments | Episode 397

The world of payments is undergoing a radical transformation, and at the heart of this revolution stands Wix Payments. In this compelling conversation with co-heads Vova Tsukur and Amit Sagiv, we uncover how this powerhouse is reshaping financial services for small businesses across 190 countries.

What makes Wix Payments truly special? It's not just another payment processor. By leveraging deep user knowledge gathered through their platform, they've crafted a frictionless onboarding experience that allows merchants to start accepting payments almost immediately. This approach has become a lifeline for small businesses often rejected by traditional providers despite being legitimate operations.

"We see the customer in a holistic way," explains Amit. "We understand their identity really well and can assess risk more accurately than standalone payment providers." This insight enables their unique multi-processor strategy, intelligently routing transactions across various payment partners to optimize approval rates and performance.

The future vision they share is equally fascinating. From AI-powered risk management that's already transforming their operations to a world of "real-time everything" where payments, settlements, and payouts happen instantaneously. Vova even predicts a future where "payments become naked, free from UX," with AI agents autonomously conducting transactions based on predefined parameters.

Both leaders emphasize that embracing AI isn't optional in today's payment landscape. "The fraudsters don't wait to adapt—they adapt fast," Amit warns. "By the time you catch up to one threat, they've already moved on to something more sophisticated."