Join host Chris Lee in this captivating episode of the Founders Podcast as he delves into the remarkable journey of entrepreneur Bobby Castro, the visionary founder behind Bankers Healthcare Group (BHG).  In this inspiring interview, Castro shares his insights on entrepreneurship, scaling businesses, and creating financial and personal freedom. Castro's entrepreneurial voyage began with limited resources, but his determination and strategic mindset allowed him to transform BHG into a billion-dollar enterprise within a span of 18 years. Discover the pivotal moments and key lessons that propelled Castro's success and shaped his approach to business. Tune in as Castro discusses his book, "Upsiders," which serves as a guide to unlocking financial freedom and understanding the intricate relationship with money. Gain valuable insights from Castro's experiences and learn about the concept of enterprise value, an essential element in creating sustainable wealth. You'll be inspired by Castro's approach to scaling and pivoting in business, his emphasis on surrounding oneself with exceptional talent, and the power of duplicating oneself to achieve exponential growth. Whether you're an aspiring entrepreneur or a business enthusiast, this episode offers invaluable lessons and firsthand experiences from a true industry disruptor!  HIGHLIGHTS "I'm not saying we didn't have obstacles and challenges. We had them every day, but what I did is I looked at them as opportunities." "You don't have to make money to create enterprise value, but if you create enterprise value, you will make money." "You have to be a master of your cash flow. You have to be able to understand that this dollar that comes in is an employee." TIMESTAMPS 00:00 Intro 14:14 The Big Sell  22:36 Digging Deep  29:50 Opportunity 35:52 Positivity  41:51 What Drives You Now? 43:59 The Upsiders Book 50:03 Opening Up A Whole New Chapter  54:07 The ups & Downs Of Life 58:12 Advice & What’s Next For Bobby

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