

Bill Sheridan: Why Firms Must Adapt or Be Left Behind | Gear Up For Growth
18 snips Feb 28, 2025
Bill Sheridan, Chief Communications Officer at the Maryland Association of CPAs, shares insights on why CPA firms must adapt to thrive. He emphasizes that as technology automates compliance, firms need to pivot toward client advisory services to meet changing client expectations. Sheridan warns that neglecting client relationships is a greater risk than automation itself, drawing parallels with bad customer service in retail. He advocates for a focus on interpersonal skills and proactive leadership as essential for future success in the accounting industry.
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Evolving Client Expectations
- Client expectations are changing, demanding more than compliance.
- CPA firms must embrace advisory services to thrive in this evolving landscape.
Amazon vs. Retail
- Amazon's success wasn't about technology; it was about customer service.
- Similarly, CPA firms must prioritize client relationships, not just technology, to stay relevant.
Anticipate, Don't Just React
- Don't just keep up with change; anticipate it.
- Dedicate time to analyze trends and adapt your services accordingly.