two & a half gamers Creative trends November 2025: Players don’t care. Platforms don’t care. Only performance matters.
This episode is a pure creative trend reality check for November 2025.
The big truth that runs through the entire discussion:
Players don’t care. Platforms don’t care. Only performance matters.
Across dozens of examples, the episode shows how AI, trend theft, playable abuse, fake ads, and extreme creative volume have become the default winning strategy.
Key themes:
King Shot is no longer a game - it’s a creative genre
AI-generated creatives are now indistinguishable from real UGC
Creative success = copying what’s scaling right now
Playables no longer need to match gameplay - they need to match trends
Century Games-level volume is becoming the new minimum bar
Ethics, originality, and “gameplay match” arguments are effectively dead
This episode is less about what’s trending and more about why the rules changed.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
00:00 — Intro, Christmas chaos & why nobody cares
04:00 — Golden Goblins & King Shot becoming a genre
09:00 — AI creatives reach “can’t tell anymore” level
14:30 — JigSolitaire & Solitaire playables hijacking UA
19:30 — Fake ads, gross hooks & emotional manipulation
25:30 — Century Games creative volume insanity
31:30 — The real meta: steal fast, iterate faster, ship more
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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