#247 Brett Malinowski - How to Beat The YouTube Algorithm in 2024

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Oct 17, 2024

Brett Malinowski, a master of viral video strategies, shares his secrets for explosive YouTube growth. He discusses how to reverse-engineer content for maximum impact and the psychology behind video retention. Brett emphasizes creating captivating thumbnails and titles while staying ahead of trends. He delves into the challenges of audience retention and scaling channels effectively. With insights on optimizing viewer engagement and understanding human behavior, this dialogue is packed with actionable tips for aspiring content creators.

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Intro

00:00 • 3min

Optimizing Podcast and YouTube Content

02:35 • 20min

Optimizing YouTube Engagement Strategies

22:24 • 16min

Harnessing Human Behavior in Content Creation

38:27 • 4min

Strategic Content Creation for Engagement

42:20 • 13min

Mastering Guest Booking and Offer Positioning for Podcasts

55:37 • 2min

Evolving Business Strategies in No-Code Development

57:20 • 5min

Crafting Trustworthy Content through Psychology and Presentation

01:02:26 • 3min

Crafting a Personal Brand in the Digital Age

01:05:03 • 11min

Navigating Software and Content Creation

01:16:07 • 15min

Revolutionizing Online Education: Trust and Transparency

01:31:03 • 5min

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082

Think you know what it takes to grow on YouTube?

Brett Malinowski is about to flip the script and show you the strategies behind explosive channel growth that even seasoned creators often overlook.

Brett has spent years perfecting a system that turns every upload into a viral video.

In this episode of the Kickoff Sessions podcast, Brett breaks down how to reverse-engineer content for maximum impact, from optimizing view duration to creating clickable thumbnails that grab attention.

Brett shares the exact psychology behind video retention, how he carefully crafts his titles and thumbnails for growth, and why it’s essential to stay ahead of trends. We also cover the harsh reality of content creation, including the challenges most creators face in retaining audiences and scaling a channel effectively.

If you’re serious about growing your own YouTube channel or turning your content into a full-blown business, this episode is for you.

Hit that like button and drop a comment with your thoughts on the future of YouTube growth, subscribe for more.

Connect with Brett
YouTube: https://www.youtube.com/@TheBrettWay

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1

(00:00) Preview and Intro
(01:08) Creating the Perfect Youtube Video
(04:00) Why You Should Focus on Your Audience
(06:47) How to Find Your Niche
(10:22) How to Craft Thumbnails and Titles
(16:13) How Thumbnails and Titles Impact Growth
(20:56) Adjusting Titles Based on Audience Response
(30:16) The Importance of Strong Openings
(34:32) How to Pace Your Videos
(40:07) Three Ways to Use AI for Content Business
(45:01) Reverse Engineering Business from Content
(47:09) Alex Hormozi's Content Strategy
(52:16) The Benefits of Creating Multiple Channels
(56:28) Positioning Offers for Different Audience Segments
(59:41) High-Ticket vs. Low-Ticket Pricing Strategies
(01:07:02) Playing the Game at the Highest Level
(01:10:45) Cross-Platform Audience Engagement
(01:16:20) Jumping on Trends in Web3 and AI
(01:32:17) Brett’s Thoughts on Online Courses

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