HUNGRY. Giles Brook: How to actually sell your food and drink brand, raise money and be a formidable founder, lessons from industry titan from Innocent, Vita Coco, BEAR, Mindful Chef, Dalston's
His career sparkles
🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m
🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region
🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.
🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.
Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREAL
You're in for a treat.
ON THE MENU:
1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.
2. Why B Corp is at a crossroads - is it becoming Blasé Corp?
3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category
4. Giles one simple rule for working with founders: no surprises
5. Be the hero of ONE category: lessons from selling BEAR and VITA COCO
Every top food and drink founder reads our Newsletter - why wouldn't you?
https://hungryfeast.beehiiv.com/
Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos
Recorded live this week at Bread & Jam with Giles Brook
🤝 Let's Connect!
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