2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang.

So this week’s episode is a deep dive into brand experience design and creativity with AI tools. We get an inside look at:

Phi referenced the episode with Henry Modisett the Head of Design at Perplexity
Mike Smith from Smith & Diction is who Phi collaborated with on the initial brand identity
Phi uses Midjourney for image creation
He also mentioned Runway, Luma, and Krea for video work.

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