On SERP Suggestions for Content Marketers

Show Notes:

• 00:25: Why you should look at search clicks, not search volume for ideas
• 3:30: Tips for capturing the featured snippet
• 6:22: Anticipating organic traffic drops even if you capture the featured snippet
• 7:50: Refreshing and testing title tags to attract clicks on SERP
• 11:26: Do rich snippets improve rankings?
• 14:26: How to capture People Also Ask boxes

Show Links:

• Christmas songs SERP
• Cholesterol in eggs SERP
• “Are timeshares worth it?” SERP
• Follow Jon Eric on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send us an email

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