The Remarkable CEO for Chiropractors 112 - Improve Results by 15% to 35% Doing This One Thing
Imagine you could predictably increase results by 15-35% across your entire business bottom line by doing one thing...would you do it? When it comes to clinical outcomes, behavior economics reports that when a trusted authority measures outcomes of an individual, the measurable improvement is exactly that significant. The purpose of the progress exam and report is to measure outcomes creating clarity, focus and accountability, a feedback loop with good feedback that can dramatically improve results for your patients and grow your business.
What We Covered:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Improve Results by 15% to 35% Doing This One Thing
06:59 – Dr. Pete and Dr. Stephen break down The Hawthorne Effect
13:02 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
13:45 – Dr. Pete and Dr. Stephen talk about the Car Wash Analogy
16:29 – Dr. Pete and Dr. Stephen discuss the concept of stretching the problem and the goal
22:29 – Dr. Pete and Dr. Stephen speak to the value of examinations and reports
EPISODE QUOTES
“Retention is just such an important subject. It really is a hallmark of a remarkable practice.” (03:02) (Dr. Pete)
“We need to know that what we’re doing matters. We don’t want to waste our time, energy, focus or money. So progress exams and progress reports are a way to make sure that people know that what we’re doing is important.” (06:39) (Dr. Stephen)
“The Hawthorne Effect, or the Measurement Effect, shows that people when they know they’re being measured do better.” (06:59) (Dr. Stephen)
“Where does this exam progress report begin? It begins in the beginning when we set the expectations and we prepare the patient to move towards these specific checkpoints on their journey. It’s such an important part of the journey.” (12:44) (Dr. Pete)
“A great coach, a great doctor, a great leader always keeps the better tomorrow in the mind’s eye of their consumer so that they know that there’s always a future with you.” (16:18) (Dr. Stephen)
“The purpose of all of these exams is to create clarity, focus and accountability. In every partnership and every relationship, that’s where you’re gonna see great productivity.” (24:07) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business