Make Money by Reclaiming Your Time | Kristen Graham

Kirsten Graham is a virtual assistant (VA) and outsourcing expert who helps business owners reclaim their time, boost productivity, and scale smart—primarily through leveraging overseas talent. With a background in real estate, mortgages, and entrepreneurship, Kirsten is passionate about teaching entrepreneurs and professionals how to delegate low-value tasks, streamline their operations, and focus on high-impact activities. As co-founder of Six Figure Business Coaching, she helps her clients move from invisibility to visibility through video marketing, podcast guesting, and skilled virtual support.

On this episode we talk about:

• Kirsten’s first dollar earned through babysitting and her early journey into entrepreneurship

• Moving from real estate and mortgage to running a business that connects clients with remote talent worldwide

• Why hiring VAs for $6–$8 an hour can transform a business’s profitability and owner’s freedom

• The importance of hiring for very specific tasks rather than seeking a “unicorn” VA who does everything

• How treating remote team members with respect, paid time off, and long-term opportunities leads to retention and success

• The step-by-step model her company uses: interviewing, hiring, vetting, and training VAs for real estate, coaches, and service businesses

• Business models in the VA/outsource space: agency-style vs. direct-hire, margin differences, scalability, and how to choose a right-fit path

• The power of niching down (e.g., offering HighLevel-trained VAs or bookkeeping-specific VAs) and how to grow from a narrow offer

• Integrating AI: how today’s VAs must be AI-fluent and how business owners can multiply efficiency by combining VAs and automation

• Why “boring” service businesses—like bookkeeping, HVAC, plumbing—are among the most reliable, profitable, and least likely to be automated by AI

• Buying, not just starting, a business: opportunities in acquiring already-running companies and upgrading them through outsourcing and systems

Top 3 Takeaways

1. Outsource for Freedom and Profit: Move all $6–$8/hour tasks off your plate; focus on what grows your business, not what just keeps it running.

2. Niche, Train, and Systematize: Specialize your offer (e.g., marketing VAs, bookkeeping VAs, software-specific VAs) and use robust SOPs and ongoing training for client satisfaction and scale.

3. Combine Talent, AI, and Acquisition: The biggest wins come from integrating skilled remote talent with AI-powered automations—whether you’re starting from scratch or buying a business to modernize.

Notable Quotes

• “If you’re doing a $6 an hour task, you’re doing it wrong. You should have someone else doing those tasks for you.”

• “It’s easier to hire someone and keep them for years than to constantly replace people. Treat your VAs well—they’re your team.”

• “Boring, unsexy businesses—like HVAC, bookkeeping, auto repair—are not going to be replaced by AI anytime soon, but they’re always going to be profitable and needed.”

Connect with Kirsten Graham:

• Website: sixfigurebusinesscoaching.com

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