Prof G Markets $TRUMP, What’s Next For TikTok, and The State of the Streaming Wars — ft. Rich Greenfield
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Jan 23, 2025 
Rich Greenfield, a partner and media & technology analyst at LightShed Partners, brings his expertise to the discussion about the shifting media landscape. He dives into TikTok's challenges and speculates on its future, while expressing skepticism about YouTube Shorts. Greenfield also analyzes the implications of David Ellison's acquisition of Paramount and what lies ahead for the Murdoch empire. Additionally, he breaks down the evolving dynamics of sports programming in the competitive streaming world, emphasizing the need for innovative strategies.
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Inauguration Observations
- Scott Galloway jokes about attending the next inauguration and sitting next to Mark Zuckerberg.
- He comments on Melania Trump's fashion choices and the optics of the inauguration.
Market Reactions to Trump
- Trump's inauguration saw mixed market reactions, including a dip in Bitcoin during his speech and a rise in major indices the following day.
- Trump and Melania launched meme coins, but their value plummeted after an initial surge.
Meme Coin Grift
- Pastor Lorenzo Sewell launched a crypto token after delivering the inaugural prayer, highlighting the increasing trend of using meme coins for personal gain.
- Galloway speculates on the potential for misuse of meme coins by political figures.