$TRUMP, What’s Next For TikTok, and The State of the Streaming Wars — ft. Rich Greenfield
Prof G Markets
TikTok's Influence and the Future of Video Consumption
This chapter explores the challenges TikTok faces and the unexpected involvement of a political figure in its resurgence. It examines the app's impact on younger audiences, the shift towards short-form content, and the evolving dynamics among major video platforms and traditional television.
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