

20VC: The Chainsmokers on Raising Their First $35M Fund and Entering The World of Venture, Dealing with Vulnerability and Insecurity Today & How Music and Venture Compare; The Similarities and Differences
Sep 21, 2020
Alex Pall and Drew Taggart, founders of The Chainsmokers and Mantis, dive deep into their transition from music icons to venture capitalists. They discuss launching their $35 million fund and the importance of emotional connections in building successful startups. The duo candidly explores the vulnerability and pressures of both performance and investment. They highlight their investment strategies and how they utilize their extensive networks to elevate emerging companies while promoting mental health in high-stress industries.
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Growth Hacking Music Promotion
- The Chainsmokers initially growth hacked their music promotion by remixing indie artists and sending personalized emails to music bloggers.
- This strategy built relationships and helped them gain recognition in a genre dominated by European talent.
Transitioning to Tech Investing
- The Chainsmokers transitioned into tech investing after realizing they received favorable terms and passively added value to deals.
- They observed similarities between the music and venture spaces, providing a sense of relief despite some nervousness.
Investing with Fan Focus
- The Chainsmokers approach investing with a focus on businesses they believe their fanbase will find useful.
- They invested in LoanSnap, an AI mortgage lender, recognizing its potential to help fans navigating student debt and homeownership.