Botify’s growth trajectory on the way to $15M in ARR

On this week's episode of the SaaS Revolution Show, we are bringing you the Growth Stage fireside chat Nathan latka had with Adrien Menard, CEO and Co-Founder of Botify. Adrien unravels a host of interesting data behind Botify’s growth - when they became profitable, what is their ACV and net churn, how their sales and customer success organizations look like and many other.  Botify is a search engine optimization platform designed to optimize websites for Googlebot.

Started in 2012 in Paris, the company currently has 450 customers and is spread between three offices. Adrien established the New York HQ. He moved there in 2016. We spoke with him about the experience of moving there and establishing US operations about a year ago on the podcast. Have a listen.

Nathan Latka has an unmatched ability to extract data and information from SaaS founders and has over 3000 podcast episodes under his belt, making him incredibly knowledgeable on the subject of what it takes to be a successful SaaS company. It’s why we are bringing him to every SaaStock conference this year, starting with SaaStock Asia on May 14 and 15 and SaaStock East Coast on June 4 and 5.

There, he will be giving us insights from 10,000 SaaS data points, as well as sitting down for more fireside chats with founders. Even though Nathan comes across as a hard interviewer, he is actually a super lovely guy, happy to chat to anyone so this is a rare opportunity to get up close and personal with him.

At SaaStock East Coast, taking place at the Altman Building in Manhattan, he will be joined by Ragy Thomas, CEO of Sprinklr, Dan Adika, CEO and co-founder Walkme, Alison Elworthy, SVP customer success HubSpot and many others. We are bringing the East Coast SaaS community together for CEO, Sales leadership and Growth marketing bootcamps, as well as 15 talks on how to grow and scale your SaaS business. You will have many opportunities for meetings with peers and investors. We are throwing in some cool dinners and parties for networking into the night. Listeners of the show can avail of our 2-for-1 ticket deal. Grab yours now

Watch Nathan Latka's presentation on the State of SaaS

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)