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Finshots Daily
3 brands and their Partition story: A post-Independence Day Finshots Special
Aug 16, 2023
08:06
Snipd AI
Explore the challenges faced by brands like Parle and Hamdarth during the partition of India. Discover the historical significance of Roo Afsa, Dalda, and Hindustan Unilever and their subsequent growth and success in challenging circumstances. Learn about the evolution of Dalda, from Unilever to different owners, and the challenges it faced in the vegetable oil market.
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Quick takeaways
- Parle faced challenges during World War II and partition, but became the world's biggest biscuit brand.
- Rooh Afza, a herbal drink, has an intriguing twist tied to the history of partition, conquering India, Pakistan and Bangladesh.
Deep dives
Parle: From Rationing to Global Success
Parle, a biscuit brand in pre-independent India, faced challenges during World War II and the partition. Despite limited wheat and using newspapers as packaging material during the war, Parle managed to give Indians a taste of wheat-based glucose biscuits after the war ended. However, during the partition, with the loss of wheat territories, Parle had to pause its glucose biscuit production and promote barley biscuits. Today, Parle is the world's biggest biscuit brand, selling 1.2 million tons of biscuits annually.
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