This chapter explores the challenges faced by Parle and Hamdarth brands during the partition of India and how they adapted their products to the changing times, including the iconic yellow packaging of Parle and the success of Roo Afsa in India, Pakistan, and Bangladesh.
Hey, folks! We hope you celebrated our 77th Independence Day well. And in light of that, in today’s episode for 16th August 2023, we thought we’d bring back some memories from the time of independence and talk about 3 businesses that forged ahead after the partition.
Let’s dive in for some unusual stories about some very usual brands.
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