295 - How Dave Fink Is Reinventing Direct Mail for a Digital World

Dave Fink is the founder of Postie.com, a digital platform for direct mail campaigns. Dave believes that the best-kept secret in marketing is hiding where you’d least expect it—in your mailbox. He’s figured out a way to take the advantages of direct mail marketing and improve its performance by applying the analytics routinely used in digital marketing. Listen to discover how you can take your direct mail campaigns to the next level.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

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TIMESTAMPS

0:00     Introduction

1:07     Guest bio

1:37     Experience building celebrity start-ups

3:24     The Dollar Shave Club phenomenon

5:52     Direct mail’s advantage over online advertising channels

9:41     Postie’s unique value proposition

            --Targeting

            --Operations/logistics

            --Measurement

12:33   Tactics and tools to determine campaign succeed

14:20   Building your direct mail audience

18:39   Signals and triggers

20:09   Print: Dead or alive?

21:56   Expected timeframe for an ROI from direct mail

24:33   The future of direct mail marketing

27:59   Dave’s routines for success

32:38   Action Item