How I Made it in Marketing Consumer Financial Services Marketing: Your customer is your most important stakeholder (episode #39)
“Make the object of your headline the psychological driver of the offer,” Flint McGlaughlin taught in Headline Examples: 3 ways to load your predicate with value (https://meclabs.com/course/sessions/headline-examples/).
I thought of this lesson when my latest guest told me about her marriage, and how her husband was her most important career choice.
It struck me that I’ve learned a lot about marketing from marriage (and vice versa). For example, my wife may have very different psychological drivers for a decision or a choice, and I have to understand hers, and make that the object of our conversation. (It seems obvious when I type it up now but seeing something from another person’s perspective is one of the hardest things we do because we are so blinded by our own perspective).
So, I asked my latest guest what she learned about marketing from marriage as well. You can hear that lesson and many more lesson-filled stories as Radhika Duggal, Chief Marketing Officer, Super (https://www.super.com/), shares insights from her career.
Duggal currently manages a team of 30 people at Super and has managed budgets of $100 million in her career.
Super is an AI-driven platform that helps consumers save money. It is backed by Inovia Capital, Lion Capital, NBA star Steph Curry, and several other venture capital firms. It has raised over $100 million in funding and surpassed $1 billion in sales.
Stories (with lessons) about what she made in marketing
Some lessons from Duggal that emerged in our discussion:
- People think you need vastly different skills in startups vs. large companies, but it’s not true.
- Your partner is your most important career choice.
- Your customer is your most important stakeholder.
- Your home life needs to have the infrastructure to support your work life.
- Have conviction, and then don’t give up.
Related content mentioned in this episode
Customer Experience: Take risks, fail early, and learn fast (https://www.marketingsherpa.com/article/interview/customer-experience)
Marketing Career: You must be your company’s corporate conscience (https://marketingexperiments.com/social-marketing/corporate-conscience)
How I Made It In Marketing podcast (https://marketingsherpa.com/podcast)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.
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