Mastering eCommerce Marketing 155. The $110M Email Playbook with Jason Donapel
This week, Eitan Koter chats with Jason Donapel, the guy behind The Email Experience and millions in revenue generated through email and SMS, without annoying people or flooding inboxes with junk.
Jason breaks down what makes retention actually work in 2025. He’s not here for gimmicks or endless discount pop-ups. Instead, he talks about treating retention like relationship-building, why most brands get stuck in "blast mode," and how to design flows that feel more human and convert better because of it.
It’s part common sense, part technical breakdown, and all stuff you can actually use.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Guest: Jason Donapel, Chief Operating Officer at The Email Experience
Watch the full Youtube video here:
https://youtu.be/6a2NsWEv99A
Takeaways:
- Retention marketing is about building relationships, not just transactions.
- Email and SMS are powerful channels for retention marketing.
- Metrics like messages sent and revenue per message are crucial for measuring success.
- Automated messages can significantly increase revenue compared to traditional campaigns.
- Personalization in messaging leads to better customer engagement and sales.
- Understanding your audience's needs is key to effective marketing.
- List growth strategies should focus on adding value to the customer experience.
- Lead magnets should align with the brand's identity and target audience.
- SMS marketing should be used selectively due to its cost.
- Adapting to changes in marketing technology is essential for success.
Chapters:
00:00 Introduction to Retention Marketing
03:07 The Importance of Retention in E-Commerce
06:05 Metrics for Measuring Retention Success
09:06 Strategies for Effective Messaging
12:11 Personalization and Automation in Marketing
15:09 The Role of AI in Email and SMS Marketing
17:48 Deliverability Challenges and Solutions
20:53 Growing Your Email and SMS List
24:02 Lead Magnets and Community Building
27:09 Email vs. SMS: Channel Strategies
30:04 Adapting to Change in Marketing
31:04 Conclusion and Resources