S30E4 - Structuring know-how

All consultancies have know-how... but not all of them have it formalized (let alone refined to a point where it might become some form or IP). If your firm is in the latter group - which steps could you take towards a more refined, compelling form of "know-how-packaging"? We asked Curley Thirty Three's Liam Curley for tips:

Episode guest: Liam Curley, Founder, Curley Thirty Three.

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota

Please find the shownotes to this episode on unbillable-hrs.com.