Law Firm Lessons from the Pandemic That are Applicable More Than Ever

This is a recording of an "emergency call" Ben Glasd did with members at the very beginning of the pandemic. The marketing lessons are golden, but the mindset lessons are more important.

If you are a sub 7-figure law firm and want to grow to $3-5 million, the most important thing that is going to have to happen that you are going to have to be a different person. Ben and his team talk both "philosophy" and "marketing" on this call.

Topics include:

• the importance of staying positive and surrounding oneself with optimistic people in order to persevere through difficult times.
•  a recent marketing campaign they undertook to get more online reviews for their law firm.
• strategies for getting reviews, which included reaching out to both current and former clients, as well as people who had simply called for referrals.
• the importance of language and communication when working with clients, particularly in the ERISA disability niche.
• the importance of being supportive and accessible to employees in order to help them learn and grow.
• Ben answers a question from Joe about the language used in an email request to clients for reviews, and offers to provide the language to him.
• the importance of providing direct links to review sites in order to make it easy for clients to leave reviews.
• Ben talks about the importance of messaging to clients during the coronavirus pandemic, and the importance of reassuring them that the firm is still available to help them.
• the importance of staying positive and focusing on growth, rather than being consumed by negative news.
• Ben highlights the importance of networking with other lawyers and joining groups that promote positive thinking.
• Ben advises against switching to a new practice area in response to the pandemic, but suggests looking for opportunities to partner with other lawyers who may not be as skilled in marketing.
• Ben discusses the importance of leadership during this time, and the opportunity for lawyers to step up and fill the void.
• Ben encourages lawyers to use the disruption to their routine as an opportunity to focus on personal development and learning.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.