Capitalism.com with Ryan Daniel Moran From $80k To $500k: How Jenna Uses Tiny Facebook Groups To Sell Tons Of Product
This week we chatted with Dr. Jenna Zigler, who runs Eye Love, an eye care and sunglasses company, with her husband Dr. Travis Zigler They’ve scaled it quickly, with an awesome $500,000.00 revenue earned in December 2017 alone.
We wanted to share what Jenna learned along the way. We’ve summed it up in three actionable tips below:
Create an online community for product targeting. Trained optometrists, Jenna and Travis wanted to start selling their own products, instead of those from other companies. They listened to what their patients had to say about their eyes, and then launched a Facebook support group for dry eye syndrome.
Although that Facebook group started tiny, it has ballooned over the years to over 400,000 members! They now have a huge audience, from whom they can get product ideas and to whom they can advertise their new product offerings.
Focus on providing value to people. Jenna and Travis want to make people’s lives better. While they are delighted to be making a profit off the work they’re doing, they make products specifically to help people with vision issues.
There are millions of people with dry eye syndrome, which gives them a number of daily issues. Jenna and Travis are delighted that the products they make helps them manage this condition.
Find a way to tap into a giving mindset. It can be easy to approach business as a means to “take”, to get what one wants out of life.
But to sustain your passion for your work, you need to connect it to a giving mindset. By focusing on how you can make life better for others, you make your own life more meaningful.
Jenna’s and Travis’s giving mindsets stems from their passion to fight preventable blindness, which affects over 700 million people around the world. They make trips every year to help people with vision issues directly, and also contribute a portion of their profits to fight preventable blindness in South Carolina and Jamaica.
We hope you enjoyed hearing about Jenna’s experience as an entrepreneur!
Key takeaways:
- Create an online community for product targeting
- Focus on providing value to people, and
- Find a way to tap into a giving mindset
Connect with Jenna
Learn more about Eye Love at https://eyelovethesun.com/.
Connect with Ryan
Find more amazing podcast discussions on FreedomFastLane.com.