If you’re thinking about selling now or anytime in the next 5 years, you need the info in this episode.  

In the first half of 2021 alone, $2.5 billion in capital has been raise by brand aggregators all looking to acquire eCommerce brands.  

Currently there are over 100 aggregators just in the eCommerce space. A few months ago, I met Dave Bunch at Ezra Firestone’s Blue Ribbon Mastermind in Miami. We were both speaking there and when I heard his story, I knew I wanted him to be on the podcast. Dave is the President of Growve a $250 Million dollar aggregator with close to 25 brands under one roof.  

So why the rise of aggregators? What makes that business model so attractive? Why are brands selling to aggregators? Those are all questions I wanted to ask Dave.  

Here’s a look at what we talk about:

• Why right now might be a good time to take some chips off the table
• The benefits of rolling equity vs. full buyouts
• Why you should be weary of large offers
• When deals go bad - how to better prepare for the issues that always arise when closing deals
• What’s the end game for aggregators including going public through SPACs, selling to Private Equity and selling to strategic investors