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The Efficient Advisor: Tactical Business Advice for Financial Planners
214: Ideas to Implement -- How to Make Your Website (and Everything You Write) Way Better W/ Guest Jo Faith
Aug 15, 2024
Jo Faith, a skilled copywriter dedicated to enhancing websites and written content, shares invaluable strategies for financial advisors. She discusses key tactics to grab attention and craft client-focused messages. Jo also emphasizes the importance of using FAQs and engagement metrics to drive conversions. Listeners will leave inspired to revamp their web presence and implement actionable content improvements in their own practices.
12:05
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Quick takeaways
- Establishing a clear value proposition at the top of your website effectively communicates client expectations and captures initial interest.
- Shifting communication from what advisors do to what clients gain enhances engagement and builds trust through proactive addressing of client concerns.
Deep dives
The Importance of Attention-Grabbing Content
Capturing attention quickly is essential for engaging potential clients, as visitors often take only a fraction of a second to decide if they are interested. Establishing a clear value proposition right at the top of your website or marketing materials ensures that your audience knows what they can expect. Content creators should avoid overwhelming visitors with too much information, likening this to handing out multiple bowling balls, which can lead to dropped interests. Instead, focusing on one or two key messages increases the likelihood of retaining their attention and prompting further exploration.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode